Frequently Asked Questions

One of the most exciting aspects of the Internet is the wide variety of marketing opportunities available to business owners. From SEO to PPC to social media, the options are many – and growing.

Unlike traditional marketing, there are quite a few ways to start marketing online for free. Doing search engine optimization, or SEO, requires investment of time and energy only if you have a website, and all social media platforms are completely free to join.

The Internet is a great way to spread the word about your business, and some of the fastest (and cheapest) ways to do it are to post on social media and maintain a business blog. However, these strategies only work if you regularly maintain a presence.

Ideally, your Internet-based and traditional marketing strategies should work seamlessly together. If your branding is clear and consistent across all marketing materials, this is relatively easy.

Today's consumers are online, and if you're not there for them, you risk becoming obsolete. Traditionalists may want to stick to marketing in printed publications, through direct mail and/or via billboards, but that's a dangerous decision.

The magic number for Internet versus traditional marketing doesn't really exist. However, if you effectively monitor the return on investment of all your channels using tools like Google Analytics, it should be easy to see which methods are most effective.